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Softley Events Heads Up Committee For Think Pink Spectacular

Article posted on 13 March 2012

Softley Events is delighted to announce that it will once again be heading up the committee to organise the bi-annual Think Pink event.

Think Pink was founded by Managing Director of Softley Events, Saran Softley, in 2002. Since then, it has grown in popularity year on year, making it one of the most widely recognised fundraising events in the region. Whilst not a charity itself, the Think Pink committee nominates recipient charities for the funds raised at each of their events and with a staggering £75,000 raised so far, Sarah and the committee are hoping that as they celebrate their 10th anniversary, they will be able to hit the £100,000 mark this year! Appointed charities for this year’s event have been announced as Breakthrough Breast Cancer, the UK’s leading charity committed to fighting breast cancer and Target Ovarian Cancer, a charity dedicated to achieving a long and good life for every woman diagnosed with ovarian cancer in the United Kingdom and working to improve diagnosis and treatment of the disease.

Sarah Softley, Managing Director of Softley Events and Chairwoman of Think Pink, said:

“Softley Events is delighted to be working with such a committed group of ladies to organise Think Pink 2012. It is a cause very close to my heart and I am so thrilled that this is our 10th year, with our four events so far having raised far more than I ever dreamed possible.”

The 2012 event will take place on 6th October at the stunning Open venue, the former regional headquarters for Barclays Bank on Bank Plain. The sparkling black tie evening will see guests enjoy a gourmet dinner and an evening of entertainment with a West End Theme.

Sarah Softley, Managing Director of Softley Events and Chairwoman of Think Pink, said:

“We have decided to do something a little different for Think Pink 2012. It is our 10th anniversary and we want to give guests the opportunity to join us for an evening with a difference. So when Sarah Mintey kindly donated the Open building, with its stunning stage and state-of-the-art sound and lighting system, the idea of a West End themed gala dinner just fell into place!”

Norwich-based outsource call centre business, OpenContact, has also confirmed that it will be joining Sarah and the committee in supporting the 2012 Think Pink event, by generously agreeing to once again be the event’s headline sponsor.

Based in Norwich, OpenContact is a family firm, which prides itself on its open and honest attitude and its exceptional customer service. The company delivers a full package of customer contact and fulfilment services, handling incoming and outbound calls on behalf of its clients, as well as handling all post, carrying out mailings, warehousing and distribution and data services, and serves clients both locally and nationwide.

Fiona Temple, Managing Director, said :

“We were delighted to support the 2010 Think Pink Ball and so proud to help raise the amazing £10,000 we did for the nominated charities that year. So when the Committee approached us to once again support Think Pink, it wasn’t a difficult decision! The team at Open Contact is so excited and they are already planning office-based events in the months leading up to October’s dinner.”

Sarah Softley, Managing Director of Softley Events and Chairwoman of Think Pink, said:

“We are over the moon to have OpenContact on board again as our headline sponsor. They were so supportive throughout the planning of our 2010 event and helping to raise such a terrific amount for the charities, so we all very much look forward to working with them again.”

Sarah and her team at Softley Events, along with the Think Pink committee will also be working with the host venue, the Open Youth Trust to ensure that young people from Open are involved with the event. Students will have the opportunity to attend a West End workshop and work with some of the West End performers who will be providing the entertainment on the night. In addition, a group of students will have the chance to work with a film company to make a short film about this year’s nominated charities and art students from Ormiston Victory Academy are already working on the designs for the marketing literature for the event.

Sarah and the Think Pink team are still looking for sponsors and supporters for this year’s event and stress there is lots of time and plenty of opportunity to get involved. So to find out more, and for tickets for the Think Pink West End Gala Dinner 2012, please contact Sarah Softley at Softley Events on 01362 857191, e-mail or visit

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